The Company

One of the fastest growing developers and marketers of early learning products today, Learning Time currently has footprints in around 20 countries across Africa and Asia.

Started in 1996 as Motivate Marketing in Muscat, Oman in its earlier avatar, the company quickly spread across the GCC countries and the Indian subcontinent.

Initially specializing in marketing encyclopedias and other children’s learning products, the publishing division, Learning Time was established in 2010 with the sole aim of bringing together the best in early learning reference materials for pre-school children with the latest technologies available.

Beginning with the Time for Math in 2012, Learning Time brought out its flagship knowledge product, Time to Learn in 2013.

Learning Values with Lucy and Wiz for teaching moral values to children, and then the English learning product Time for English with Lucy, Wiz and Ziggy, along with the audio device Eltee Pen, the talking pen complete the amazing A+ program; modern, multi-media, and fun.

Our products now combine the latest in publishing and digital learning, cover all three areas essential for success; Awareness, Ability and Attitude, and provide quality at reasonable prices.

Present today in UAE, Kuwait, Qatar, Oman, Ghana, Egypt, India, Indonesia, Mauritius, Ivory Coast, Nigeria, Pakistan, Philipines, Sri Lanka, Bangladesh, Singapore, China, Thailand, our aim is to spread our wings across the world and be able to reach families and children all over the globe.



Helping parents provide children with the finest educational resources in early childhood education to excel in school and life.


We aim to be the best publisher and direct marketer of children’s home educational products in the world by providing high quality products, great customer service and a rewarding career opportunity for independent sales consultants and employees, and contributing a profitable business for all associates and stakeholders.

Learning Time Journey

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