The program is about focusing on 3 key areas of mental development in children; Awareness, Ability and Attitude, through interactive learning tools. The Learning Time A+ Program focuses on instilling a love for reading in young children. This love for books and reading is the prerequisite in developing a lifelong enthusiasm for learning.

Its different from the way the child learns in school because this keeps up to the pace of learning and interest of the child, unlike the school where there is a fixed curriculum. It also triggers the instinct of how to think out of the box.